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Elaine Zhou

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Hi, my name is Elaine. I am a:

Brainstorming Master: Brainstormer with strong creative thinking skills, capable of generating unique ideas in a fast and efficient way.

Multi-tasker: Always took maximum credits every semester, and in the meantime, managed to participate in 2 Web3 startup projects. 

Self-disciplined Person: Always make plans every day, every semester, and every year.

Experience

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College DAO

Product Advisor
(while completing MS)
2022 - 2023

TCL Technology

Global Product Manager
2021 - 2022

HealAI

Lead Product Manager/
Core Member
2019 - 2021

  • Led a team of 3 engineers and 1 designer to develop an MVP of a Web3 learning platform product, incorporating NFT

  • Spearheaded GTM strategy and created a 3-year product roadmap that incorporates metaverse into online education

  • Conducted 20 Voice-of Customer interviews for education products and wrote product requirements document

  • Prioritized user stories and requirements by using different metrics to iterate Web3 learning platform product MVP

  • Collaborated cross-functionally with engineering teams and aligned stakeholders and conducted weekly meetings

Achievements

  • Led 4+ TV app products and supported 10+ TV app products, including a gaming app product and User Center app product, with 100k+ active users for the gaming app and 10m+ downloads for the User Center app within 1 year

  • Redesigned and created a 1-year roadmap for TCL Health Hub with the UX team, incorporating with TCL’s smart home ecosystem, resulting in the achievement of iF Design Award (2023)

  • Developed the B2C Home Fitness Gaming Product MVP by working with R&D team to develop camera tracking features to identify gestures and improve exercise, which led to capturing 18% more users within 2 months

  • Spearheaded the development of a Game Bar product to enhance the TV gaming experience, with 100k+ active users within 1 year, and established a partnership with Xbox for TCL’s gaming TV

  • Developed Go-to Market strategies to increase user engagement of Gallery app product, resulting in a 60% increase in user engagement in 8 months

  • Collaborated with User Research team to gather Voice-of-Customer pain points for Message app product, redesigned IoT features of the app, resulting in 20% decrease in churn rate 

  • Collaborated cross-functionally with marketing team in identifying new opportunities, boost TCL's global TV market share from 10.7% to 11.6% in 2022 and raised its rank by product sales from 3rd to 2nd place

 

Responsibilities

  • Led a team of 3 members during severe understaffing, overseeing the enhancement of the Setting Menu and 6 existing app products, identifying market opportunities to design new Apps, meeting deadlines for the Spring Global release of TCL’s Google TV

  • Analyzed 4000+ NPS data monthly and set KPIs to increase NPS score

  • Managed an external partnership with Amazon Alexa team and integrated Amazon Alexa to TCL TV’s smart home ecosystem

 

Leveraged Skills in:

Agile Development, Cross-functional team collaboration, Go-to Market Strategy, Strategic Planning, User Acquisition, Data Analysis, Revenue Growth, Product Vision, Product Innovation

Achievements

  • Spearheaded the development of 6 mental healthcare products (B2B, SaaS, Data, Mobile), and an AI-based kiosk for AI psychometric testing, a telehealth app, and a CRM product that tracks real-time data collected from patients, resulting in a $60m increase in the company’s valuation and secured a $6m investment

  • Designed Go-to-Market strategy for all B2B and B2G products, enhanced the business model, established partnership with 3 major hospitals, 4 top companies, and 4 city governments, which resulted in a 50% increase in yearly revenue

  • Led a data team for the simplification of MMPI-I (psychometric test) by analyzing 200k+ desensitization data from patients using machine learning prediction, resulting in a 50% reduction in test duration and a 20% improvement in result accuracy

 

Responsibilities

  • Led a cross-functional team of 8 to deliver products for different stakeholders

  • Conducted 100+ Voice-of-Customer interviews in the mental healthcare industry to identify growth opportunities for B2B healthcare products

  • Built business models and pricing model for a B2C psychometric test product, worked with 40+ sales people from collaborating medical examination centers to launch AI psychological examination products in 5 major cities

  • Wrote product requirements and iterated MVPs while reporting sales status and revenue pacing to guide decision making

  • Organized weekly scrum meetings with engineering team to prioritize requirements, provide guidance and drive progress

  • Set data-driven KPIs and leverage user data to expand B2B market and drive customer acquisition

 

Leveraged Skills in:

Agile Development, MVPs, Strategic Thinking, Leadership, Business and Pricing Models, Machine Learning, Data-Driven Decision Making, Python, Tableau

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